ITV renews Ant & Dec’s Limitless Win
Presented by Geordie duo Ant & Dec, the first was the channel’s biggest brand-new entertainment series since The Masked Singer, with 6.1 million viewers tuning in for the premiere.
The format broke new ground with its never-ending money ladder, which dangled the world's first unlimited jackpot in front of contestants.
The first two episodes alone saw big wins as NHS workers Will and Kathryn took home £500,000, and father and son Tony and Zee winning £250,000.
