Are we ready for next-gen sport?
More than 24 million people tuned into ITV and the BBC to watch Spain beat England in the Euro 2024 final in July. A month later, Warner Bros. Discovery streamed 3,800 hours of live Olympic competition, consumed by UK and European audiences to the tune of 7 billion minutes.
Clearly, sport still pulls in huge audiences, whether broadcast on linear TV or streamed on platforms such as Discovery+ and Max. But rather than resting on their laurels, platforms are looking to attract the next generation of fans via social media and YouTube.