Siân Doyle

S4C kicks off a new era with the launch of Wales' World Cup campaign

Gogglebocs Cymru (Credit: S4C)

When Wales play their opening World Cup game in Qatar later this month, few supporters will be cheering on the national team as fervently as Siân Doyle, the Chief Executive of S4C. She needs no reminding of the campaign’s significance to the Welsh-language channel, which, in a happy coincidence, celebrated its 40th anniversary on 1 November.