Ryder Cup

Working Lives: Creative Director

Behind the scenes shot of Idris Elba appearing at the Fifa Football Awards

What does the job involve?

At Collective Media Group, which has been going for 18 months, I look after all sport and sports entertainment projects, which includes developing and producing formats, series and live events for a global audience.

My background is in big sports entertainment shows such as Sky’s A League of Their Own and ITV’s Soccer Aid. We also work with governing bodies, such as Fifa, on its Football Awards, and the Ryder Cup, and rights holders such as Sky Sports, ITV and the BBC.