Neighbours

Ad funded TV: How brands are boosting budgets

Kate Bulkley, Greg Barnett, Emily Hudd, Saj Nazir and Simon Wells (Credit: Paul Hampartsoumian)

With programme budgets under pressure, TV is turning to advertisers to fund shows directly. And the amounts that brands can bring to the table are significant – anything up to half a million pounds for an hour of TV.

This was the message from a packed RTS early-evening event in October, at which a panel of leading commissioners, producers and advertising experts discussed how they make branded programming.