The success of Netflix's hit Korean drama Squid Game
When Hwang Dong-hyuk’s Squid Game launched on 17 September, for viewers outside its algorithmic pull, it was buried deep within Netflix’s content offer. But, over the next four weeks, this idiosyncratic show snowballed to reach 142 million households (there’s a viewership figure that Netflix didn’t mind sharing), overtaking Bridgerton to become the stream- er’s most-watched series launch ever.