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Eurosport unveils new 'Fuel Your Passion' brand identity

Eurosport (Credit: Eurosport)

Eurosport has announced that its new brand identity will be revealed on-air tomorrow, with the strapline "Fuel Your Passion" to be supported by a #sharemypassion social media campaign.

The campaign "encourages fans to share stories about the extraordinary lengths they go to in order to demonstrate their love for their athlete, team or sport". Eurosport hopes it will encourage viewers to engage with the brand and with sports they love, at any time, on any device, at an exciting time for the company.