Danielle Lux is the managing director of CPL. She has overseen shows such as Sky 1's A League of Their Own featuring comedian James Corden and ITV's All Star Mr and Mrs.
Here she explains that it is about communicating the experience to the viewer and working backwards from that thought process when coming up with an idea for a game show.
The show, which tests partner compatibility by DNA and personality tests, sees couples married to each other the very first time they meet on screen.
The final episode aired on Thursday 23 July and the show drew in an audience of 2.5 million , attracting a large share of 16-34 year old viewers.
Over 1,500 people applied to take part. But while some found love at the altar, others failed to ignite a spark and split up.
The series, produced by CPL, is based on a format originally created by Danish indie Snowman Production.
It goes without saying that you need to be bold to work in television, but CPL Managing Director Danielle Lux took that advice to the extreme when she carried out a management buyout of Who Wants to be a Millionaire? Producers Celador, all while pregnant with her daughter Talia.
Lux studied French and Italian at Oxford before embarking on her television career, where her first job was as a reporter on BBC youth shows. She was promoted to producer just a year later by then-boos Janet Street-Porter.
