Big Data

Why big data is changing TV

Big data, with Netflix at the forefront, is transforming the way that TV is commissioned and watched, but not as radically or quickly as many in the broadcasting industry believe. Its impact, for the moment, remains most keenly felt in advertising.

This was the conclusion of a sold-out RTS early-evening event, “Big data or smart data? Data and the impact on TV advertising, commissioning and content”. Chaired by the former BBC Media Correspondent Torin Douglas, the RTS panel – composed of both broadcasting and advertising experts – explained the appeal of big data.

Big Data: What's the big deal?

At Covent Garden's The Hospital Club, former BBC media correspondent Torin Douglas moderated the discussion about big data asking how is it used to make broadcasting better?

He was joined by panellists Laura Chittick (Accenture), Jamie West (Sky Media), Mark Connolly (Havas Media Group), and Pedro Cosa Fernandez (Channel 4) in crunching the numbers around television.