Analytics and big data are terms bandied around in our brave new digital world, but often they are misunderstood or poorly used. Many people prefer to talk about smart data. During this panel debate we will examine how data has the ability to transform and tailor the way we create and watch TV.
Big data, with Netflix at the forefront, is transforming the way that TV is commissioned and watched, but not as radically or quickly as many in the broadcasting industry believe. Its impact, for the moment, remains most keenly felt in advertising.
This was the conclusion of a sold-out RTS early-evening event, “Big data or smart data? Data and the impact on TV advertising, commissioning and content”. Chaired by the former BBC Media Correspondent Torin Douglas, the RTS panel – composed of both broadcasting and advertising experts – explained the appeal of big data.
At Covent Garden's The Hospital Club, former BBC media correspondent Torin Douglas moderated the discussion about big data asking how is it used to make broadcasting better?
He was joined by panellists Laura Chittick (Accenture), Jamie West (Sky Media), Mark Connolly (Havas Media Group), and Pedro Cosa Fernandez (Channel 4) in crunching the numbers around television.