Rebecca Yuancao Yang is the founder and CEO of IPCN, a leading Anglo-Chinese media and entertainment content company.
Yang founded IPCN in 2007 with a focus to aggregate and re-produce international TV formats/IP rights in China. As the first company to introduce the rights licensing business in the Chinese market, it quickly became the No 1 rights distributor in China.
Yang brokered and executive produced more than 35 shows and 5000 hours of content including China’s Got Talent and The Voice of China, two of the biggest hits in Chinese television history. In 2010, Yang set up her own production company Ba Lin (80Entertaiment) in Shanghai, which has built its own professional in-house production team and a superb branded content division that is behind many of China’s broadcast sponsorship deals and branded content projects. In 2014, Ba Lin produced the Chinese version of The Secret Millionaire, which raised more than RMB10million to the charities featured in the show. With her vision to become an integrated content provider producing for market demand rather than only for transmission purposes, Yang has further established a strong ancillary rights exploitation team that extended the company’s IPs from television to the digital space including mobile games, applications and events that transfers audiences to consumers.