Ash Atalla is the CEO of Roughcut Television. He is one of Britain’s most prolific and award-winning comedy producers. With a Primetime Emmy, a Golden Globe, six BAFTAs, four RTS awards and three British Comedy awards to his name, Ash is best known for the multi award-winning series The Office, The IT Crowd, Stath Lets Flats, Cuckoo and People Just Do Nothing.
As he continues his hugely successful career in television, Ash recently turned his attention to the movie industry and drama. His first feature film, People Just Do Nothing: Big In Japan, launched to critical acclaim in 2021. Ash also has a number of high-end drama projects in production including Sarah Vaughan’s psychological thriller Little Disasters.
Ash has an acute talent for discovering and nurturing new writers and actors including writer, actor and comedian Tim Renkow, whose comedy series Jerk , won the Representation of Disability Award at the MIPCOM Diversify TV Excellence awards.
Ash is a pioneering producer in the comedy genre with over 60 executive producer credits to his name. Ash also discovered Jack Rooke, creator and writer of the Roughcut/Chann el4 comedy Big Boys which recently aired to huge critical acclaim on Channel4/4OD.
