TikTok has become one of the most talked-about social media launches of recent years, but producers and broadcasters are still in the dark on how best to navigate it.
TikTok has grown as a major cultural force over the past 18 months, spawning countless memes, trends and cultural moments that have set the Internet ablaze, along with launching direct on Samsung Smart TVs. With household names from the worlds of TV, sport and entertainment all joining its ranks - Strictly Come Dancing to I’m A Celebrity Get Me Out of Here, Gordon Ramsay to Jamie Oliver - being part of the TikTok conversation is now an unmissable destination for all major media brands.
Join TikTok’s European Strategy Manager Edward Lindeman, Public Figure Partnerships Manager Michael Djan and Digital Content Producers from ITV and the BBC, as they show you how to make an impact on the fastest growing short-form video platform in the UK. Learn the core features and functionality of TikTok, understand what resonates with its audience, find out how to work with TikTok’s creative team and see what TV shows, broadcasters and public figures are doing on the platform.
This session will be of interest for independent producers, production companies and all major broadcasters across the UK looking to better understand how to connect with and be discovered by Millennials, Gen Z and beyond on TikTok, driving new kinds of engagement with their content.
Chair:
Lettija Lee - Culture and Entertainment Presenter
Panel:
Edward Lindeman - European Strategy Manager, TikTok
Jen Leeming - Senior Digital Producer, Entertainment, ITV
Dave Gibson - Senior Content Producer, BBC
Michael Djan - Public Figure Partnerships Manager, TikTok
Producer: Damien Ashton-Wellman
