The V-Nova team, headed by CEO and co-founder Guido Meardi, welcomed the sell-out audience and outlined current compression options, new developments and upcoming standards.

Meardi introduced guest speaker Chris Pearman, remote production strategist and architect at Red Bee, who spoke about the growth and latest trends in remote-production. He discussed how V-Nova had helped the media services company to deliver an innovative 32-feed production set-up at the Cannes Film Festival this year.

Pearson went on to discuss how Red Bee works with modular technology as the services are interchangeable, and can be customised according to their client’s budget, requirements and needs.

V-Nova product and marketing manager Fabio Murra explained higher quality and lower bitrate codecs. He discussed how faster available computer processing power, network speeds and developments in data storage can improve the user experience for contribution and over-the-top delivery, as well as for traditional linear broadcasting.

Acknowledging how viewer habits are changing dramatically, Murra discussed the explosion of video consumption with more programmes being delivered through smaller pipes. The end game, he said, is to improve efficiency and make costs more effective.