With multi-million pound commissions the world of online TV may seem to be all about the big corporations but there are niches and more for smaller agile players. The challenge is how to build the right audience and the revenue streams to make them economically viable. Special interest channels, from horses to sailing, are starting to use online distribution to reach their audiences. While improvements in streaming technology are making business plan viable and the process easier, the potential audience still needs to know that you’re out there.

Lawrence Elman together with Nick Fraser (former editor of BBC Storyville) saw an opportunity to offer a greater diversity of high quality documentaries than would ever be shown by traditional broadcasters so set up Docsville as a subscription streaming service.

 Eline Van Der Velden has experienced the development of online TV from almost every angle, from her award winning Miss Holland comedy show, originally on social media but now commissioned by BBC3, to running the Dutch video platform Makers Channel before founding her own production company specialising in online video.

Tom Clifford is CEO of HistoryHit - about everything that has ever happened on the planet.

Our Chair for the evening is Nadine Dereza, an award-winning journalist and presenter of business, news and entertainment programmes on TV and radio. Nadine currently presents the ‘Internet of Things: Powering the Digital Economy’ - a new technology programme on CNBC investigating how digital innovation is reshaping industries.

Producer: David Thomas