Analytics and big data are terms bandied around in our brave new digital world, but often they are misunderstood or poorly used. Many people prefer to talk about smart data. During this panel debate we will examine how data has the ability to transform and tailor the way we create and watch TV. 

Key industry players provide an insight into how data can offer TV broadcasters, programme makers and marketeers an entirely new and sophisticated approach to understanding viewer needs, improving audience loyalty, tailoring advertising and customising programme commissioning to create a truly personalised TV experience.