Publisher Penguin Random House has recently announced the promotion of executive Richard Haines to Head of Acquisitions and TV Development. 

Haines' promotion earlier this week marked a shift in the publisher’s approach to the children’s entertainment market.

Richard Haines previously worked on the successful children’s TV show Puffin Rock which was the publisher’s first venture into television. It was broadcast across the world, in Europe, Australia and on Netflix in multiple territories including Japan and the US.

Francesca Dow, PRH Children’s Managing Director said that the company “committed to finding new and creative ways of telling our stories." 

In his role, Haines will work with authors, illustrators, producers and broadcasters to develop children’s stories "beyond the book”.

Executive Emily Campan has also been promoted to work alongside Haines to work as Licencing Publishing and TV Development executive.