Exploring how advertisers want to reach audiences in an ever-changing media ecosystem, this session will ask how we can harness consumer insights and powerful partnerships. How can we provide most bang for brands’ buck?

Chair

• Rita Clifton CBE, Global Branding Expert

Speakers

• Veriça Djurdjevic, Chief Revenue Officer, Channel 4
• Richard Huntington, Chief Strategy Officer, Saatchi & Saatchi
• Rak Patel, Head of Sales EMEA, Spotify

The session was part of the RTS Cambridge Convention 2023, with Principal Sponsor Channel 4. The convention took place on 20 - 21 September at King's College, Cambridge.