With household names from the world of entertainment turning to TikTok to promote and amplify their screen projects in a new way, from Strictly Come Dancing to I’m A Celebrity Get Me Out Of Here, and Stanley Tucci to Idris Elba, being part of the TikTok community is now an unmissable promotional tool. On the flip side, the industry now has access to a fresh pool of unique talent that you can look to find the star of your next project on TikTok. Addison Rae, Charli D'Amelio, Yasmin Finney, Sam Ryder, and Francis Bourgeois all started with TikTok!

Join TikTok’s Head of Entertainment, Edward Lindeman, Public Figure Partnerships Manager, Rosie Gee, Creator Partner Manager Natalie Lyddon, and special guests as they explore how to harness TikTok talent to amplify your TV projects on the number one short-video platform. Learn how to work with TikTok to find the next generation of presenters, actors and performers from within their burgeoning community of creatives, and also how established talent are using the platform to connect with a new audience. 

This session will be of interest for casting directors, production companies, and all major broadcasters across the UK looking to better understand how to reach new audiences through leveraging TikTok talent, and to those looking to leverage their social media following into an on-screen career in television themselves. Following the event, there will be a chance to network over drinks. 

Host:
Edward Lindeman, Head of Entertainment and News Operations, TikTok

Panel:
Greg James, Presenter, and Children’s Author
Munya Chawawa, Broadcaster, Satirist, and Leading Digital Content Creator
Rebecca Dowell, Talent Director, YMU
Rosie Gee, Public Figure Partnerships Manager, TikTok 
Natalie Lyddon, Creator Partner Manager, TikTok 

Producer: Damien Ashton-Wellman