For over 20 years television and the Internet have been trying to figure each other out
TikTok, the short-form video app that has users hooked around the world, gets the closest yet. As soon as you open it, you're immediately presented with engaging short form content. From talent routines and quick-fire pranks to snippets of news, all making use of strikingly creative editing and usually soundtracked by energetic music, TikTok has something for everyone. If the video doesn't interest you, with a single flick of a finger, you can easily change the channel just as you would on a television set.
Join Edward Lindeman, European Strategy Manager and Ryan Martin, Brand Partnerships Strategist for TikTok as they talk through how the app can be used for broadcasters. They'll be covering everything from organic reach, brand promotions and community engagement to explain how to make the most of this exciting new platform. This session will be of interest for content producers and television marketing professionals looking to better understand how to reach Millennials, Gen Z and beyond.
Producer: Damien Ashton-Wellman