PR & Marketing

PR & Marketing

The PR and marketing departments are responsible for running the publicity campaign for a project in order to sell productions and garner an audience.

Skills needed

  • Excellent communication and networking skills
  • Able to negotiate and pitch to a variety of people
  • Work well under pressure
  • Knowledge of the television production process
  • Experience using social media and media outlets
  • Strong organisational skills
  • Practical and problem solving skills
  • Able to use own initiative 

Job roles

  • Marketing Assistant
  • Marketing Manager
  • Publicist
  • PR Manager
  • Press Officer
  • Communications Officer
  • Communications Manager

Duties include

  • Scheduling press visits and writing briefs 
  • Overseeing administrative duties
  • Preparing a team of people for plans for projects
  • Raising awareness through the media to generate publicity
  • Prepare campaigns and press packets
  • Writing press releases
  • Organising promotional events
  • Liaise with journalists and media outlets to create attention for a project