Who's who in The Apprentice 2018

Who's who in The Apprentice 2018

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Tuesday, 2nd October 2018
(Credit: BBC/Boundless Taylor Herring)
(Credit: BBC/Boundless Taylor Herring)

Lord Alan Sugar returns with his trusted advisors Baroness Brady and Claude Littner to assess a new batch of candidates fighting for the prize investment of £250,000.

The award-winning show will up the ante this series, with challenges sending contestants all across the UK and overseas. 

Their first task begins with the contestants jetting off to Malta, to purchase nine items for the cheapest prices. “Remember, this is NOT a holiday,” Lord Sugar warned the contestants, “expect the unexpected."


Alex Finn, 21, IT Analyst from The Wirral

Alex Finn (Credit: BBC/Boundless Taylor Herring)

Believing himself to have the gift of the gab, Alex thinks his superior knowledge will win him the prize, “I know everything. Call me ‘Google'...it's my middle name.”

Alex’s role models include business mogul Elon Musk and his inventor grandad who created the ‘Finn Chocolate Coater’, a machine mould that coats chocolate biscuits and bars.

Admitting that he can be headstrong at times, can Alex’s conversational skills match his ambitious nature?

Alex was fired from the process in week four.


Camilla Ainsworth, 22, Owner, Nut Milk Brand from Lancashire

Camilla Ainsworth (Credit: BBC/Boundless Taylor Herring)

A self-described adrenaline junkie, Camilla argues her biggest strength is her people skills, saying, “I’m a bundle of energy and creativity and certainly a one off… ain’t no Vanilla Camilla.”

However, she admits her outgoing personality can sometimes hinder her and she will be less willing to open up with her fellow contestants.

Having enjoyed extreme feats of skydiving and swimming with sharks, will Camilla be able to add winner of The Apprentice to her list?

Camilla was this year’s runner-up and was fired during the final.


Daniel Elahi, 28, Owner, Lifestyle Brand from London

Daniel Elahi (Credit: BBC/Boundless Taylor Herring)

Lifestyle brand owner Daniel likens himself to Jordan Belfort (the protagonist in The Wolf of Wall Street) because of their supposedly similar party lifestyle and entrepreneurial skills.

He claims, “I have the beauty and the brains, typically people only have one. I was blessed with both in abundance.”

Daniel just missed out of the finals and was fired during the interview stage with Khadija and Sabrina.


David Alden, 32, Tax Advisor from East Yorkshire

David Alden (Credit: BBC/Boundless Taylor Herring)

David boasts about his people skills and his positive can-do attitude, but will his trusting nature be his downfall?

He says, “My friends and family call me the Duracell bunny as I take on so much and never stop. I just keep going.”

David was the second contestant fired from the show in week two.


Frank Brooks, 27, Senior Marketing Manager from London

Frank Brooks (Credit: BBC/Boundless Taylor Herring)

Frank considers himself a strong negotiator and morale builder, but admits he lacks patience with lazy people and is more than willing to be brutal if needed.

The self-titled ‘trendsetter’ likes to pushes boundaries with humour, claiming to be able to pit people against each other for his own gain.

Frank warns, “There’s no need to watch your back when I’m already two steps in front.”

Frank was sacked in week three.


Jackie Fast, 34, Sponsorship Consultant from London

Jackie Fast (Credit: BBC/Boundless Taylor Herring)

Selling her company in 2016 and publishing a book on business a year later, Jackie describes herself as a trailblazer within the sponsorship industry and credits her positive attitude as the reason for her success.

“I'm not intimidated by anybody, or anything” she says, although admits she is not the best at taking criticism. Will this attitude lead to a clash with Lord Sugar?

Jackie's positive attitude didn't end well with Lord Sugar as the sponsorship consultant was fired with Tom Bunday in week nine.


Jasmine Kundra, 34 Learning and Development Manager from the West Midlands

Jasmine Kundra (Credit: BBC/Boundless Taylor Herring)

Jasmine has a passion for empowering and enabling people, even to the extent of building a business around the prospect.

She states her role model is the life coach and philanthropist Tony Robbins, whose success inspires her work.

Describing herself as stubborn, Jasmine hopes her charisma will get her to the final goal, saying, “All is fair in love and war…and business is war.”

Unfortunately Jasmine's charisma didn't get her to the final as she was fired in week eight.


Kayode Damali, 26, Professional Speaker from Cheshire

Kayode Damali (Credit: BBC/Boundless Taylor Herring)

Inspiring younger generations through his work as a professional speaker, Kayode describes himself as an idea brewer who will jump in to new undertakings.

Kayode (which means ‘he brings us joy’) believes that his likeability and positive personality will be the key components to him winning the show.                        

“I’m not here to razzle dazzle and hit you with buzzwords like ‘I’m so motivated, passionate’…anyone can say those things and I’m not anyone, I’m Kayode Damali,” he says. “If you’re not your own biggest fan, who do you expect to be it for you?”

Motivational speaker Kayode couldn't talk his way out of being fired in week seven.


Khadija Kalifa, 28 Owner, Eco Cleaning Company from Lincolnshire

Khadija Kalifa (Credit: BBC/Boundless Taylor Herring)

Inspired by the success of Sir Richard Branson, Khadija believes her people skills are one of her best assets.

Wanting to assist and motivate others, Khadija admits she’s not scared of being cut-throat if necessary, “Whatever I say I’m going to make happen happens."

"I’m a serious Mumpreneur who doesn’t have time for timewasters and idiocy.”

Khadija just missed out of the finals and was fired during the interview stage with Daniel and Sabrina.


Kurran Pooni, 22, Law Graduate from London

Kurran Pooni (Credit: BBC/Boundless Taylor Herring)

One of the youngest candidates at 22 years old, Kurran is confident in his ability to deal with egos and implement his creative eye.

Inspired by the airline business his father started, Kurran believes being himself will get him through the tasks ahead.

He admits, “I’ll be honest, I don’t eat, sleep, breathe business but I do eat, sleep and breathe success.”

Kurran crashed out of the competition in week six.


Rick Monk, 33, Quality Controller from Lancashire

Rick Monk (Credit: BBC/Boundless Taylor Herring)

A self-proclaimed ‘wolf in sheep’s clothing’, Rick intends to befriend contestants to get in good stead but warns he will use this to their detriment.

Rick believes his best qualities include his assertiveness and confident nature, but also his ability to get the best out of others by being able to filter business and pleasure.

“I won't pussyfoot and waste time, as time is of the essence in everything,” says Rick. “People will have to like it or lump it.”

Rick got the boot in week five.


Sabrina Stocker, 22, Owner, Tennis Events Company from Middlesex

Sabrina Stocker (Credit: BBC/Boundless Taylor Herring)

Even from a young age Sabrina has looked to making money. At aged 14 she successfully set up a business selling retro sweets with the aid of a Young Enterprise Scheme.

She believes her greatest strength is her ability to capture an audience from walking into a room, “I am a mix of Willy Wonka drinking an espresso martini… classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.”

Looking to Emma Watson as a role model, Sabrina admits she has been known to make silly comments without the benefit of hindsight.

Sabrina just missed out of the finals and was fired during the interview stage with Daniel and Khadija.


Sarah Byrne, 29, Owner, Children’s Acting Academy from Manchester

Sarah Byrne (Credit: BBC/Boundless Taylor Herring)

Aspiring to be a role model for her children, Sarah hopes that her skills of persuasion and charm will snag her the £250,000 investment.

She believes her creativity is her key strength but admits business terminology is not her strong suit.

“I am me, I don’t have a posh accent or pretend to be anyone else,” Sarah says. “My personality sells me, my passion to succeed and work ethic.”

Sarah was the first contestant to be fired from the process.


Sarah Ann Magson, 37, Solicitor from Teesside

Sarah Ann Magson (Credit: BBC/Boundless Taylor Herring)

Managing both a successful career in law and running her own furniture business, Sarah Ann claims she can stay calm under pressure and argues her greatest strengths are her commitment and loyalty.

However, she admits her organisational skills and timekeeping aren’t the best, will these weaknesses be her undoing?

She says, “I am used to laying down the law in the courtroom, but now I’m going to lay down the law in the boardroom.”

Solicitor Sarah Ann couldn’t argue her way to the final five and was canned in week ten.


Sian Gabbidon, 25, Owner, Swimwear Brand from Leeds

Sian Gabbidon (Credit: BBC/Boundless Taylor Herring)

From humble beginnings to the top of the mountain, Sian describes herself as collaborative, calculated and ruthless should the situation demand it, “I bring both the passion and the fire - in the boardroom, I will be merciless.”

Having star clients and stylists alike, Sian compares herself to the business role model Coco Chanel.

Sian was hired and became Lord Sugar’s business partner during the final.


Tom Bunday, 28, Owner, Tree Surgery Firm from Southampton

Tom Bunday (Credit: BBC/Boundless Taylor Herring)

Tom is a lover of the unknown and is drawn into intimidating situations.

From struggling at school to running a tree care business, he argues he can accomplish any challenge set in front of him.

“There are very few people that can genuinely say they’re going to make it - but I know that I’m going to,” he assures.

Tom couldn't accomplish this challenge as Lord Sugar fired the business owner in week nine with Jackie Fast.


The new series of The Apprentice continues on Wednesdays at 9.00pm on BBC One.

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Lord Alan Sugar returns with his trusted advisors Baroness Brady and Claude Littner to assess a new batch of candidates fighting for the prize investment of £250,000.