UKTV has unveiled a new ten-part cookery show from Masterchef judge John Torode for Good Food.
John Torode’s Asia sees the TV chef embark on an incredible culinary adventure across the continent. In each of the locations, Torode seeks out local culinary experts and explores the tasty offerings of each of the regions. Along the way he visits the largest free kitchen in the world, learns what goes into cooking a Peking Duck, and spends time with a traditional Maldivian family.
The series is funded in partnership with a number of organisations including the Hong Kong Tourist Board, Macau Government Tourism Office, Taj Hotels Resorts and Palaces and The Peninsula Hotels, who receive on-screen product placement and credit mentions in return for their financial support.
The show was commissioned by Good Food's general manager Luke Hales, and UKTV's director of commercial partnerships Sally Quick who, speaking at an RTS event in 2015, said, that 26% of UKTV schedules across its 11 channels contained advertising-funded programming (AFP). This includes an earlier John Torode adventure, John Torode’s Australia, funded by Tourism Australia and Emirates.