As the number of platforms and devices for viewing content proliferates exponentially, this session will focus on consumer behaviour: where, when and how people are enjoying video content now, and what it bodes for the future. Are certain demographics being left behind? What does it mean for linear television? How can and will it all be monetised? Is there too much content, and if so, what happens if that bubble bursts?
Chair
Hugh Dennis
Speakers
Ben McOwen-Wilson, Director of Partnerships, YouTube
Simon Pitts, Managing Director, Online, Pay TV Interactive & Technology, ITV
Jim Ryan, SVP and Chief Strategy Officer, Liberty Global
Sue Unerman, Chief Strategy Offier, MediaCom UK