Who is watching? The challenge of digital TV measurement | Full video

Who is watching? The challenge of digital TV measurement | Full video

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In the advent of technological development with the introduction of on demand, over-the-top, catch up, scroll back, apps, downloads and much more – can the TV industry keep up with the changes and the ever-growing need to measure TV viewing habits across devices, platforms and other new ways to watch?

Watch as experts discuss the challenge of digital TV measurement, and click here to read the full event report. 

On the panel:
Rich Astley, Chief Product Officer, Finecast
Matt Hill, Research and Planning Director, Thinkbox
John Litster, MD, Sky Media
Sarah Rose, Chief Consumer & Strategy Officer, Channel 4
Justin Sampson, CEO, BARB
Chair: Kate Bulkley, Journalist

How is TV measurement changing in the digital age?

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