As our world has digitised and fragmented, Barb, the UK TV industry’s standard for understanding what people watch, has made great strides in its reporting. It is the first service in the world to attract the active involvement of streamers and has delivered under-the-bonnet improvements that harness the power of panel data and big data.

We gathered a leading panel to discuss who, if anyone, is still watching TV and whether the TV sector can still accurately measure viewing. Are advertisers, media agencies and the wider industry still interested in what we watch?

Evan Shapiro also delves into a new report he authored with Barb on our rapidly changing viewing habits.

Panellists: Amy Tocock - Head of Planning, PHD

Neil Mortensen - Director of ITV Insights Group

Lucy Gregory - VP, Audience Measurement & Insight at The Walt Disney Company

Chairperson: John Moulding - TV Industry Writer & Editor, Streamification