Why can't we get enough of nostalgia TV?
“People like familiarity and ITV3 is a very safe environment,” says John Williams, Head of Scheduling Strategy, ITV1, ITV3 and ITV4. “The evergreen dramas are nice and soft; Vera, Endeavour, Midsomer Murders are what the channel is – those are the pillars of the schedule. On ITV3, we do not do explosions or gruesome murders.”