Panellists BBC Comedy's Gregor Sharp, UKTV's Simon Lupton, Comedy actor Jessica Knappett, Channel 4's Nerys Evans were asked by Heat magazine's Boyd Hilton about the future of comedy.
Here they reveal the interest that remains in comedy and whether the genre will work online.
ITV will merge their website, TV outlets and on-demand service under the ITV Hub.
The service will give viewers the ability to watch and catch up on shows in one place.
This will also be the first time that episodes of Family Guy and American Dad will be available on-demand without subscription.
Figures from ITV reveal that 30% of their online usage is from live streaming, which will be the main service of the Hub.
