ITV entertains millions of people and shapes culture. They are a leading media and entertainment company, with the largest commercial television network in the UK and a global production business, with over 55 labels. Creativity, quality content and engaging audiences in the UK and around the world is at the core of everything they do.
ITV is More than TV. They reach over 40 million viewers every week with their programmes on ITV's family of channels, as well as the ITV Hub, which is available on 28 platforms and on over 90% of connected televisions sold in the UK. ITV delivers 99% of all commercial audiences in the UK over 5 million viewers and in 2019 is achieving its highest share of viewing in 11 years, making it a powerful advertising platform, with the best rate of return when compared to other media.
As advertisers use more targeted advertising as part of their marketing communications, ITV has concluded an agreement with a leading ad tech provider, Amobee, which will enable ITV to deliver programmatic addressable advertising around its premium video inventory on the ITV Hub from the start of 2020. This, together with the investment in data and analytics, provides advertisers with mass, quality, trusted reach together with targeting ensuring ITV remains a powerful medium for helping companies grow.
ITV, as part of its More than TV strategy, has created a scaled Direct to Consumer business in the UK, including recently surpassing 500,000 subscribers to its ad-free catch-up service, Hub+. It will launch Britbox, a streaming service with the BBC in the latter part of 2019, bringing people the best of British talent from the past, present and will commission original content.
ITV Studios produces 8,900 hours of original programming each year, across 55 production labels. Their global footprint spans 12 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and their global distribution business sells their catalogue of 45,000+ hours to more than 3000 broadcasters and platforms.
As the media landscape continues to change rapidly, ITV is focused on building upon its unique combination of creativity and commercial strength, transforming digitally to create a more diversified and structurally sound business.