Building a Buzz 2 - what makes a good PR campaign

Beyond promos, how do you build a buzz around the nation’s hottest television events such as Game of Thrones, Death in Paradise and Cold Feet? Press interviews? Social media? How about a news-grabbing stunt in the middle of central London? Public relations campaigns use a variety of eye catching techniques to grab attention, but can they match advertising in generating audience interest?

RTS Futures Christmas Quiz

Yes, Christmas is nearly here and it's time for the 2017 edition of our sparkling Christmas quiz with the glitterati of broadcast and production.
Join the industry's top creatives as they go head to head in a battle for the accolade of best TV trivia brains. But they won’t be competing alone. Each team of industry execs will be joined by you, the RTS Futures members, to help seal their success. Wow us all with your unrivalled TV knowledge and be in with the chance of a money-can’t-buy prize!

In Conversation with Matt Brittin

From AdWords to Chrome, Drive to YouTube, Google is arguably the most revolutionary company ever created.  And, Matt Brittin is its most senior leader in Europe. 

Over the last decade or so, Google has revolutionised the way we search, digitally advertise, email and watch clips. But the battle lines have now shifted and, with the rise of social networks, long-form video, Alexa-style AI and the race to “own the home”, is the Crown now slipping?