With millions of us confined to our homes during lockdown, TV viewing has rocketed as audiences turn to both traditional broadcasters and streaming services to keep them informed and entertained.
Viewing figures show that lockdown has had a dramatic impact on what we watch with trends varying significantly by demographic. So, what’s been working and why? And to what extent will new behaviours persist post lockdown? How will broadcasters sustain their resurgence in an age of streaming? And what lessons can be learnt from this unique period in our history to shore up the future of UK broadcasting longer term?
Speakers:
Justin Sampson, CEO, BARB
Martin Greenbank, Head of Advertising Research & Development at Channel 4
Rachel Shaw, BBC Head of Content Portfolio, Audiences, BBC
Jonathan Thompson, CEO, Digital UK
Chaired by Kate Bulkley, media commentator and journalist
