Peter Salmon is Chief Creative Officer for Endemol Shine Group, the global producer and distributor behind MasterChef, Big Brother, Pointless, Black Mirror, Broadchurch and The Island, among many other hit shows. A highly experienced programme maker and commissioner, Peter has held numerous leadership positions in broadcasting and production in a career spanning over 30 years. 

Peter leads Endemol Shine's producers, championing ideas and programme makers, supporting the rollout of content internationally across linear and digital platforms from The USA to Israel, Australia to Scandinavia. In addition, he has overall responsibility for the UK group, which is made up of more than 20 production companies and labels ranging from Kudos to Initial, Tiger Aspect to Remarkable, Shine TV to Dragonfly.

Over three decades at the forefront of British broadcasting Peter has co-invented the £200m charity Sport Relief, founded and run the BBC Media City hub, produced Crimewatch UK, launched the careers of Wallace and Gromit at the BBC, overseen the BBC’s broadcast of The Olympic Games, commissioned a multitude of hit shows including Victoria Wood's Dinnerladies, Paul Abbott’s Clocking Off and the first stripped reality series Castaway 2000 and produced numerous environmental programmes for Bristol's Natural History Unit. 

Prior to joining Endemol Shine Peter established and ran BBC North, the 3,000 strong BBC production base near Manchester and was Director, BBC England before becoming Director of BBC Studios, responsible for establishing and managing  the new production division.

During his time at the BBC Peter also held the position of Controller of BBC One where he commissioned titles including My Family, Waking the Dead and Holby City, Director of Sport where he pioneered interactive television and BBC Sport online and Chief Creative Officer of BBC Vision, overseeing in-house production including Strictly Come Dancing, Top Gear, Dragon’s Den, EastEnders and The One Show. He has also been Director of Programmes at Granada Television, overseeing output from Coronation Street to World in Action, Controller of Factual at Channel 4 and Chief Executive of Television Corporation.