Following on from our review of Digital Britain and to complete our review of Distribution platforms we welcome the GSM Association to explain what content is now available on Mobiles and how the operators can measure the "viewing figures" .
Event Summary
Following on from our review of Digital Britain and to complete our review of Distribution platforms we welcome the GSM Association to explain what content is now available on Mobiles and how the operators can measure the "viewing figures" .
Mobile is a very personal viewing experience and whilst there has not been the take up of boadcast channels - there has been a growth in the viewing of "on demand material" and interactivity.
But until this year there has been no way of measuring who is viewing what on their phones - But the GSM Association Mobile Media Metrics inititivitve is working to give accurate and timely statistics - to benfit the content owner, agregator/brand as well as the Operators.
GSM association MMM (opens in a new window)
So you will be able to find out what works on Mobile ( and what does not) and how creative input can reach more people in new ways - carrying on what we have heard in the the Production Foci on Embarrasing Bodies and BBC Switch.
Further information
Guests are most welcome to all events and meetings.
For security purposes at ITV,
Members and non-members must register their intention to attend -
For Event Registration
E-mail: LondonCentreEvents@rts.org.uk
Or phone 020 8892 8151
If you cannot attend please use the same contacts to let us know.
We can then reallocate your place if the event is over subscribed.
Speakers
Jeremy Copp Vice President Mobile, Europe comScore, Inc
Booking Instructions
FREE to RTS members and non-members
