Is cloud computing a model that organisations involved in television and digital media can exploit in order to increase flexibility, reduce costs and reduce risk?

In recent years there have been significant changes to the way audiences store and consume video content and how broadcasters successfully monetise that content. Along the way there have been successes and failures, but ultimately with each new advance in technology, there has been a struggle between the content providers and the content consumers. Content providers, desperate to retain their ability to monetise expensive rights based assets, are suspicious of new open platform technologies. Consumers are wary of closed technologies having been hurt in the past by countless format wars and technology races.

With a small accompanying exhibition, speakers and panel sessions examining the positives, as well as the negatives, and real-world examples such as MUPPITS (Multiple User Post-Production IT Services), KIT Digital, TSL and Chyron, this promises to be not only a learning experience, but also one which could shape the strategic future of your product roadmap.

Date: Tuesday 14th December 2010
Time: 8.45 am Registration (finishing at 5 pm)
Venue: Pincents Manor, Pincents Lane, Calcot, Reading, RG31 4UQ, UK
Price: £95 + VAT per place

Please click HERE to download the booking form, complete and return to: info@rtstvc.org.uk

08.45 - Registration - Tea and Coffee

09.15 - Introduction. Martyn Gates (Colloquium Chairman).
This will be a brief introduction to the main themes, why the topic has been chosen, and the expected outcomes of the day.

Session 1 - Cloud computing technology, its history, development and where we are today.

09.30 - Keynote - An Introduction to Cloud Computing: Evolution or Revolution? Speaker: Chris Sharp (IBM)
Our keynote speaker examines the development, drivers, types of infrastructure, and horizontal applications for cloud computing in order to consider whether this technology is an evolution or enables a revolution.

10.15 - Bringing the Cloud down to Earth. Speaker: John Watkinson (Consultant)

John looks at the real issues of broadcast-like activity using IT. Whilst generic data simply needs to arrive error free, audio visual material needs to arrive with an implicit timebase. Topics such as quality