Herman Narula is the co-founder and CEO of Improbable, a British metaverse technology company.
Improbable partners with video game developers, entertainment companies, and defence and academic institutions to enable powerful, virtual worlds of unprecedented size and usefulness. Last year, Improbable established M2 (MSquared), a network of interoperable metaverses powered by its Morpheus technology. M2 allows companies, brands and creators to establish their own metaverses and Web3 businesses within its network, organise large-scale experiences with their communities involving thousands of active participants, and provide interoperability with existing blockchains and Web3 businesses.
Herman is the author of Virtual Society: The Metaverse and the New Frontiers of Human Experience. The book offers an exploration of the metaverse, its ancient origins, and how the exchange of value and ideas within and between virtual worlds will expand the possibilities of human life. Herman draws on deep, cross-disciplinary research in history, sociology and psychology to show readers what the metaverse actually is, why it will matter and why it’s here to stay.
