Rita Clifton has been described as ‘brand guru’ by the Financial Times, as ‘the doyenne of branding’ by Campaign magazine, and as ‘a fabulous ambassador for business’ by Retail Week.
She graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and later became Chairman for a 10 year term.
She now has a portfolio of chairing and non-executive director roles, including John Lewis Partnership, ASOS, Nationwide Building Society and Ascential. She was co-founder and chair of the global business consultancy BrandCap. She was recently made a Visiting Fellow at Saïd Business School, Oxford University.
She is a regular commentator in TV, news and social channels and her writing has included the best selling book The Future of Brands, and The Economist book Brands & Branding. Her latest book, published in 2020, is Love Your Imposter.
In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.
