Broadcasters’ view of platforms like Youtube, Facebook, Snap and TikTok have matured. Far from being the enemy, social platforms are now being embraced as a promotional tool as well as a viewing platform to reach new audiences. Broadcasters are now focused on using social platforms both to market linear and digital content in addition to creating bespoke content that leverages the platforms’ audiences and commercial opportunity. This session will explore how broadcasters are collaborating with the tech businesses to reach new audiences and how the future of viewing is evolving.

Booking Details

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Panel

• Matt Risley, MD of 4Studio, Channel 4

Matt Risley is the MD of 4Studio, Channel 4’s in-house digital agency responsible for the broadcaster’s social strategy at a channel, show and platform level, as well as production of hundreds of pieces of digital content every month for social and digital platforms. The department is at the heart of the channel’s Future4 strategy to reach and engage young UK audiences, and grow new revenue streams through social platform partnerships and innovative social-first branded content solutions. He has previously worked for MTV, Future Plc and Sky, leading digital strategy, content and publishing teams.

• Lucy Luke, Head of UK Partnerships, Snap Inc

Lucy joined Snap in January 2022 as Head of UK Partnerships. She is responsible for managing content partners and leading Snapchat's content programming in the UK. Her experience and passion is in video and emerging content formats. Lucy is experienced in managing partner relationships to build business, audiences and drive innovation. She has also led strategic direction and managed video monetisation for broadcasters and creators across the EMEA region. Lucy started her career as a Broadcast Journalist reporting for broadcasters such as the BBC, ITV and LBC.  

• James Loveridge, Director of Entertainment, Little Dot Studios 

James has worked at the forefront of social video in the Entertainment industry for over a decade, specialising in AVOD strategy on platforms like Youtube, Facebook, Instagram, Snapchat and TikTok for premium TV broadcasters and studios like NBCUniversal, Netflix, Amazon Prime, Sony Pictures TV, Discovery. Running a department of over 100 editors and social video specialists, he oversees the management of titles like Gordon Ramsay, The Graham Norton Show, The Office, Parks & Rec, The Jonathan Ross Show, Shark Tank and many, many more. 
Also, after a rather enjoyable 10-year side hustle as a professional stand-up comedian, he expanded into helping some of the biggest names in UK comedy realise the potential of online video. These clients include Michael McIntyre, Jimmy Carr, Peter Kay, Micky Flanagan, Sarah Millican, Aisling Bea, James Acaster, Lee Evans, Jon Richardson, to name a few.

• Neil Price, Head of TV and Film, YouTube

• Chair, Kate Bulkley, Media Commentator and Journalist 

An award-winning business journalist, on-stage presenter and media commentator, Kate Bulkley moderates public and corporate events, is on the executive committee of the Broadcasting Press Guild and writes regularly for specialist publications. She tweets @KateComments With a master's degree in international economics and politics from the Johns Hopkins Paul Nitze School of Advanced International Studies, Kate has lived and worked in Europe since 1990, including as International Editor for Cable World; Media Editor for Dow Jones’s European Business News (EBN); and on-air correspondent for CNBC Europe.