The Broadcasters' Audience Research Board, BARB, has been a critical part of the TV industry's value chain for over 30 years. As technology offers the viewer ever more options for the consumption of content, delivering the complete picture of how viewing is evolving becomes increasingly complex. The industry needs data to understand audience volume and behaviour, the combination upon which the entire industry is founded. This lecture will provide;

• A fascinating update of how BARB is rising to the challenge of measuring audiences across the two essential variables - time and device.
• Essential information on the status of measurement across laptops, tablets and smartphones.
• The real truth on the extent of time shifted viewing. Just how much viewing is still live?
• A glimpse at new sets of data available, demonstrating how BARB's new service will create a world class hybrid measurement system fit for the next age of the television industry.

Speakers

Nigel Sharrocks, Non-Executive Chairman BARB

Justin Sampson, Chief Executive BARB

Booking Instructions

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