Here in Ireland we're not going anywhere just now and we are watching television more often. The panel members for this event have insights to share with us about what people in Ireland are watching on television. Just as the ways we are viewing have become diverse the role of audience measurement has become more challenging.

Capturing audience trends has become a fascinating part of the broadcast business. This event will interest broadcasters, researchers, media students and everyone interested in television. The insights that are generated from the data gathered reveal new viewing patterns unfolding in the broadcast industry and much about social change.

The panel contributors for this event are:

Jill McGrath, CEO, TAM Ireland

Lisa McNulty, Managing Director, Nielsen Media Ireland

Mark Carpenter, Head of Strategy & Corporate Affairs at Sky Ireland

Audrey Clarke, Head of Audience Knowledge and Insights Development at Virgin Media

Paul Loughrey, Head of Audience Insights, RTÉ

Dave Moore, Audience Insights & Research Manager TG4

Chairing this online Zoom event, Dr Helen Doherty