RTS National Event
Barb, the UK industry’s standard for understanding what people watch, has made strides in its reporting across the major streaming services. It is the first joint-industry service in the world to attract the active involvement of streaming services and has delivered under-the-bonnet improvements that harness the power of panel data and big data.
As our digital-first fragmented world continues to evolve at pace, our panel will discuss who, if anyone, is still watching TV and whether the TV sector can still accurately measure viewing. Does it matter that Barb is adding streamers and big data? Are advertisers, media agencies and the wider TV industry still interested in what we watch?
Sharing insights on the latest available data, the panel investigates the types of data and reporting available, why quality matters, what alternatives are being developed (and whether they work), and why reliable viewing data can and should support a brighter future for the UK TV industry.
The session will also take a deep dive into a new report authored by Evan Shapiro bringing to life the value genuine audience-centric insights have on television.
Panellists:
Short introduction via video from - Evan Shapiro, Media Universe Cartographer
Amy Tocock - Head of Planning, PHD
Neil Mortensen - Director of ITV Insights Group
Lucy Gregory - Research and Insight Director, Media at The Walt Disney Company
Chairperson: John Moulding - TV Industry Writer & Editor, Streamification
Booking Details:
Tickets for RTS members are free but must be booked in advance (please input your membership number when booking). If you do not know your membership number, please email membership@rts.org.uk.
Tickets for non-members are £15.
Tickets are non-refundable.
