Panel discussion with Kieran Doherty, Jo Taylor and Andi Jarvis. 

The way audiences have engaged with television and film has changed dramatically since the rise of social media, making communal experiences possible both in a cinema screen and also in people’s living rooms through mobile devices and laptops.

Content producers now have access to public conversations about their work so how do they engage with this information and use it to inform future productions and develop their audiences?

This event is part of BBC Digital Cities and Belfast Media Festival. 

Speakers:

Kieran Doherty

Kieran Doherty is Joint Managing Director of Stellify, launched as a joint venture with Sony Pictures Television. Kieran currently serves as PACT director for Northern Ireland. He is also a member of the Royal Television Society Northern Ireland committee. Along with Matthew Worthy, Kieran is a founding member of the Media Therapy Group, the largest media networking group in Ireland. 

Jo Taylor

Since 2008 Jo has worked in the film industry in various role with experience across a variety of cinema, film and arts marketing disciplines. She's worked with organisations including Altitude Film Entertainment, BIFA, eOne, Curzon Cinemas & Curzon Home Cinema, National Theatre Live, Tate and iFeatures (a Creative England Film Funding initiative).

Her expertise covers film exhibition and distribution, social media and grassroots marketing, audience development, event cinema marketing, membership development, new cinema venue launches as well as branding and sponsorship partnerships.

Most recently Jo's worked with Altitude Entertainment on their regional grassroots campaign for Loving Vincent and their regional marketing outreach campaign for Moonlight, with BFI Film Hub on their regional outreach campaign for Patti Cake$ and with eOne on their regional grassroots campaign for I, Daniel Blake

Jo also currently works as the Head of Social Media and Grass Roots Marketing with We Are The Tonic who provide film distribution and marketing consultancy services to independent film makers.

Andi Jarvis

Andi is the Founder and Strategy Director of Eximo Marketing, a Bangor-based marketing strategy agency. Originally from Bradford, Andi has spent the last 7 years in Northern Ireland working with global brands and some of Northern Ireland’s biggest businesses to develop and implement marketing campaigns. He regularly speaker at marketing events around the UK and Ireland and recently launched a fundraising project, Wifi Refugees, providing marketing advice to small businesses in return for a donation to a refugee charity.

You can find Eximo Marketing on Twitter, Facebook and Instagram and Andi is on Twitter and LinkedIn.