Ad revenue for the UK podcast industry was valued at £40m in 2021 and estimated to rise £60m by 2025 (PWC). A huge variety of high quality, lively and innovative audio content has sprung up from sports to satire; dating to drama; crime to cookery and everything else in between. Podcasts are now providing a vast pool of ideas, talent and IP ripe for development for the television industry, and with listeners on the whole younger than those watching TV, the medium is also a live litmus test for topics, people and formats which engage this hard-won audience.

This virtual session explores the deepening relationship between the podcast and TV industries. Hearing from commissioning, production and IP experts from both the UK and US we will explore the latest trends, how to convert an idea from one medium to the other, how to commercialise content and what the future looks like for these industries.

Chaired by broadcaster and podcaster Anita Rani. 

Panel:

• Declan Moore - Head of International Wondery
• Louise Kattenhorn - Commissioning Ed, Podcasts BBC
• Darrell Brown - MD What’s the Story 
• Alex Bewley - Agent from WME