Our first Production Focus looks at Commercials - and starts with the context and Importance of TV advertising from Lindsey Clay at Thinkbox.

We then are privileged to have the Client, Creative and Production teams behind one of the Iconic commercials of 2010 John Lewis - Always a Woman which won the March/ April Thinkboxes

John Lewis' epic and emotional television ad, created by Adam & Eve, charts a woman's life from infancy until she becomes a grandmother by depicting all the key events in which the retailer has played a part. The academy judges were lavish in their praise for this lovely ad. Peter Holmes of Telefonica, said: 'John Lewis nails the brand's longevity, simplicity and tone of voice brilliantly.' Gerry Farrell at Leith called it "effortless", and described director Dougal Wilson as "peerless", someone "who turns everything he touches into gold." View it NOW ( opens in a new window)

The teams will show and discuss how they took and developed the brief - and then produced super compelling Television for about 90 seconds.

Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, Five, GMTV, ITV, Sky Media UKTV and Turner Media Innovations who represent over 99% of commercial TV advertising revenue through their owned and partner TV channels

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 300 advertising luminaries with Craig Inglis, Marketing Director at John Lewis, and Nick Gill, Executive Creative Director at BBH as joint Academy Presidents.

Winners have included Water Aid- Dig toilets, not graves; Nike - Write the Future, , McDonald's - Passing By, Comparethemarket.com - Sergei and of course T mobile -Dance.

We do not know what will be selected - but we will be will be hearing and discussing with the team of great creatives. Find out more and view some of the best commercials and view Harvey in their own promotions

 

Speakers

Lindsey Clay Marketing Director Thinkbox
Craig Inglis, Marketing Director of John Lewis
Ben Tollett and Emer Stamp from Adam and Eve - the creative team
Dougal Wilson the director and team members from Production Company Blink

Booking Instructions

FREE to RTS members and non-members