Television has long relied on advertising for funding. And one quarter of all UK advertising money continues to be spent on television - around £3.7billion - despite the rise of online media. 

But what advertisers want from television is changing – and television has new ways of appealing to advertisers. As well as traditional spot adverts and sponsorship, we now have product placement, Advertiser Funded Programming, targeted advertising and social media activation campaigns. 

Are these new ways for TV to attract advertising? Or new ways for brands to squeeze value out of TV? And do advertisers want to move into making TV themselves?

Speakers

• Jonathan Allan, Director of Sales, Channel 4
• Dominic Redfearn, Global Media & Content Director, Diageo
• Jeremy Tester, Director of Brand Strategy and Communications, Sky Media
• Sue Unerman, Chief Strategy Officer, Mediacom
• Chair – Kate Bulkley, media commentator and Broadcast columnist

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