Last year Digital UK and Freeview announced plans to develop a new Freeview-branded connected TV service. Freeview Play, which is due to launch later this year, will give viewers the freedom to choose the programmes they want, when they want. 

Freeview Play combines catch-up TV, on demand and live television - all in one place on the TV set and will be free from subscription, available in a range of new TVs and boxes and enabled with any existing broadband service. In the same way that Freeview took the UK from analogue to digital, Freeview Play is the next step in that vision which will put the viewer in control, without complexity, commitment or unnecessary cost - keeping television fair, simple and open for everyone.  Freeview's aim is that its new connected TV service will become the new normal way to watch television.

Speakers

Ilse Howling - Managing Director, Connected TV, Digital UK and Freeview

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