Branded Content comes of age: How brands and broadcasters are rethinking advertising

Branded Content comes of age: How brands and broadcasters are rethinking advertising

Monday, 21 October, 2019
6.30pm for a 6.45pm start

Location

h Club London
24 Endell Street
London
WC2H 9HQ
United Kingdom
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Early Evening

As technology evolves, increasingly editorial and entertainment values and brand purpose are becoming woven together to create new revenue streams to fund TV content in the UK. 

This session looks at how entertainment values of editorial TV content, talent and other editorial assets are being used to create more advertising and funding opportunities across the UK TV industry.

From new ways to get a TV series commissioned and funded, to innovative uses of technology for new and effective TV advertising, to unique ways to use talent and sell a TV series internationally, our panel will discuss the ever-changing way TV is being paid for – and look at why this is important for the future of the UK TV industry.

Speakers: 
Greg Barnett, Commissioning Editor for Factual Entertainment, Channel 5
Emily Hudd, Joint Managing Director, Rumpus Media
Saj Nazir, Head of Integrated Delivery, Wavemaker
Simon Wells, Controller Funded Content, Channel 4
Chair - Kate Bulkley, Journalist and Media Commentator
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Location Details

24 Endell Street
London
WC2H 9HQ
United Kingdom

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As technology evolves, increasingly editorial and entertainment values and brand purpose are becoming woven together to create new revenue streams to fund TV content in the UK.