This award is designed to celebrate the use of new technology, or new ways of using technology, to enhance the user/audience experience or the production process. Entries should be experimenting with technology and managing content in fresh ways.
DigitalMe Tablet-based production, Digital Voice for Communities
Summit Sports Media
The Judges said:
Among the comments for Summit Sports Media were: “Nice use of Facebook Live to deliver relatively niche content directly to the most interested audience.” “A compelling example of using Facebook’s scale to find a commercially viable audience for a niche sporting event…” “Excellent use of existing platforms to reach new and interested/niche audiences.”
And for DigitalMe: “A lovely, humanising project and the clear winner of the category.” “An ingenious and affecting method of motivating children with tough stories to raise awareness of their experiences and get policymakers onside…” “An excellent use of technology — anonymity of users to produce creative interaction/engagement.”