It’s a real skill to produce captivating content which also sells a message or product. This award recognises exceptional standards of work in the North East and the Border region in the production of promotional or commercial content, including adverts, games and viral campaigns. They could be as short as a few seconds, or it may be an extended commercial product. It must serve a promotional or commercial brief and must predominantly consist of moving images using live action and/or animation.
The entries may come from any media platform used for distribution.
South Shields Marine School, Media Partnerships Ltd
Teesside Caravans, Brightstar Productions
AirFair – Ways to Waste 3 Hours, Media Partnerships Ltd
The Judges said:
Teesside Caravans was glossy and inviting and the subject matter was evident from the outset. The production had a high quality feel and was perceived to be an attractive proposition for people in the market for buying caravans. The graphics for AirFair – Ways to Waste 3 Hours were fun and clean without being distracting from the point. Music was well used and the production was memorable catchy and informative.
But they particularly liked South Shields Marine School — well shot with an excellent choice of music and a clear target audience. Overall the production had a bold cinematic approach with a feeling of powerful drama, all achieved on a relatively tight budget.