ITV has announced their new channel, ITVBe, will be launched on 8th October this year.
ITV has announced their new channel, ITVBe, will be launched on 8th October this year.
The new channel will be the new home for The Only Way is Essex as well as a host of brand new shows.
With a focus on lifestyle and entertainment viewers can expect Sreal life and real peopleT, according to ITV.
The channel will be aimed Sintelligent young mumsT, revealed Angela Jain in an interview with Broadcast earlier this month.
The new free-to-air channel will include shows such as Baby Wears Prada (working title), The Real Housewives of Cheshire, and Seven Days With… (working title) which is a new reality series that gives viewers a unique insight into the lives and relationships of some of the UK’s favourite celebrity couples.
Hit dating show Dinner Date will also appear on the channel in a new peak time slot. The popular series gives singles a chance to try their hand at finding romance through a shared love of food.
Both TOWIE and Dinner Date will be moving to the new channel from ITV 2, which will begin to focus more on the 16 to 34 year-old demographic through scripted programming such as Plebs and Celebrity Juice.
By Sanya Burgess