It’s a real skill to produce captivating content which also sells a message or product and we recognise promotional and commercial production in the North East and the Border region. This award recognises exceptional standards of work in the production of promotional or commercial content, including adverts, games and viral campaigns. They could be as short as a few seconds, or it may be an extended commercial product. It must serve a promotional or commercial brief and must predominantly consist of moving images using live action and/or animation. The entries may come from any media platform used for distribution.

The Judges were looking for originality, creativity and technical competence throughout the production, as well as target audience. They wanted to know why the production stands out. What makes it special, unique or top quality? Entries had to include a testimonial from the client/commissioner, demonstrating the project’s effectiveness and evidencing clear, objective benchmarks of success in the marketplace. A budget had to be submitted — it should be for the commercial/promo and not for the whole campaign. The entry should be short form and no more than 5 minutes duration.

The nominees were:

Vernon’s Bingo – 'Stan' – Future & Co
Sportivate – Northern Stars
SuperCasino – 'Tonight we Play' – Future & Co

Guest Presenters: Pam Royle & Ian Payne (ITV Tyne Tees & Border) and Jamie Hutchinson (Picture Canning)

Winner:
SPORTIVATE
Northern Stars