BT is to start showing boxing on Saturday night from early 2017, as one of a number of changes designed to improve value for customers
In partnership with BoxNation, new content will be available to all BT Sport customers, and will include at least 20 Saturday night matches across the World, European, British and Commonwealth titles promoted by Frank Warren.
The company has announced other changes including the introduction of Dolby Atmos sound, technology which delivers an intensely immersive experience, allowing customers to feel as though they are in the stadium.
The new BT TV app will allow users to manage their recordings and stream live and on demand programmes to mobile devices, allowing users to watch BT TV in and out of their homes.
BT have also made sweeping changes to the design of the YouView TV service, to be downloaded to users set-top boxes in early 2017, which will make it easier for customers to navigate through the service.
Delia Bushell, managing director of BT TV and BT Sport, said of the changes “BT’s mission has always been to provide high quality, premium TV service. We will keep driving the pace of innovation in content, broadcasting and our customers’ experience.
“We are taking the fight to our rivals in 2017 and we’ll be in great shape.”